Privacy Policy

Last updated: 16 October 2026

Welcome to UK Rookie (www.ukrookie.com), an independent website dedicated to NFL news, beginner guides, analysis and the growing American football community in the United Kingdom.

We respect your privacy and are committed to being transparent about how personal information is collected, used and protected when you visit our website, participate in our community or interact with our services.

This Privacy Policy explains how we handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

UK Rookie operates the website https://www.ukrookie.com.

For the purposes of UK data protection law, the data controller is:

Contact: hello@ukrookie.com

For questions about this Privacy Policy or your personal information, please contact us using the details above.

2. Information We Collect

Depending on how you interact with UK Rookie, we may collect the following information.

Information you provide voluntarily

Your name, username and email address when registering for an account.
Profile information, including your favourite NFL team and any biography you choose to provide.
Forum posts, comments and other content you submit.
Information provided through contact forms, surveys or feedback requests.
Any information you include when contacting us directly.

Information collected automatically

When you visit UK Rookie, certain technical information may be collected, including:

IP address and approximate geographic location.
Browser type, device information and operating system.
Pages visited and interactions with website features.
Referral sources and website traffic information.
Cookies and similar technologies, where applicable.

We aim to collect only information reasonably necessary to operate, maintain and improve UK Rookie.

3. How We Use Your Information

We may use personal information to:

Operate and maintain the UK Rookie website.
Create and manage community forum accounts.
Allow registered members to participate in discussions.
Respond to enquiries and support requests.
Moderate content and prevent spam, abuse or fraudulent activity.
Understand how visitors use our website and improve the experience.
Conduct research into NFL fandom in the United Kingdom.
Maintain website security and investigate technical problems.
Comply with applicable legal obligations.

We do not sell your personal information to advertisers or data brokers.

4. Our Legal Bases for Processing

Depending on the activity, we rely on one or more of the following legal bases under UK GDPR:

Legitimate interests: Operating and securing our website, moderating community discussions, responding to relevant enquiries and improving our services, where these interests are not overridden by your rights.

Contract: Providing account and forum functionality that you request when registering for and using our community services.

Consent: Where required, including certain cookies, optional marketing communications or other activities for which we specifically request your permission.

Legal obligation: Where processing is necessary to comply with applicable law.

Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect processing already carried out lawfully.

5. UK Rookie NFL Forum

Our community forum allows NFL fans to create accounts, share opinions and participate in discussions.

When you register, we may process your username, email address, account information and any optional profile details.

Please be aware that forum posts, usernames and information included in public profiles may be visible to other visitors and could be indexed by search engines, depending on the forum’s settings.

We recommend avoiding the publication of sensitive personal information in public discussions.

We may moderate, restrict or remove content and accounts where necessary to maintain community standards, protect users or comply with legal requirements.

6. UK Rookie Fan Index and Surveys

From time to time, UK Rookie conducts surveys, including the UK Rookie Fan Index, to better understand NFL fandom, viewing habits and opinions in the United Kingdom.

Survey responses may include information about favourite NFL teams, viewing preferences, attendance at NFL events and opinions about the future of the sport.

We may use survey responses to:

Produce aggregated statistics and research findings.
Publish articles and reports on UK Rookie.
Share aggregated findings with journalists, publishers and other relevant organisations.
Understand trends within the UK NFL community.

We aim to publish survey findings in aggregated form rather than identifying individual respondents.

Survey participation is voluntary. Where personal data is collected through a survey, we will explain its purpose and any additional relevant privacy information at the point of collection.

Survey responses may be stored using our WordPress form management tools and associated hosting infrastructure.

7. Google Analytics and Website Performance

UK Rookie uses Google Analytics 4 (GA4) to understand how visitors interact with the website.

Depending on your cookie choices and the configuration of our analytics tools, information processed may include:

Pages visited.
Time spent on the website.
Device and browser information.
General geographic information.
Traffic sources.
Interactions with website content.

We use this information to improve the website, understand which content readers find useful and measure our audience.

Google may process information in accordance with its own privacy policies.

You can learn more at https://policies.google.com/privacy.

8. Cookies and Similar Technologies

UK Rookie may use cookies and similar technologies to support essential website functions, remember preferences, maintain user sessions, measure website performance and support embedded third-party services.

These may include:

Essential cookies: Required for core functionality, such as account login, security and session management.

Analytics cookies: Used to understand website traffic and visitor behaviour.

Third-party cookies: May be set by external services, such as embedded videos, social media content or other integrated tools.

Where consent is required by law, we will request it before placing or accessing non-essential cookies.

You can manage cookies through your browser settings and, where available, our website’s cookie preference controls.

9. Third-Party Services and Embedded Content

UK Rookie may include content or functionality provided by third parties, including:

Google Analytics and Google services.
YouTube video embeds.
X (formerly Twitter) social media content.
SportBusy NFL fixtures, standings and scores widgets.
WordPress plugins supporting forms, community features and website functionality.
Other services used to operate and maintain the website.

Embedded content may behave similarly to visiting the third party’s own website. These providers may collect technical information or use cookies, subject to their own privacy policies and your applicable consent choices.

We encourage visitors to review the privacy policies of third-party services they use.

10. Advertising and Affiliate Links

UK Rookie may publish advertising, sponsored content or affiliate links.

Where affiliate links are used, we may receive a commission if a visitor makes a qualifying purchase or takes another eligible action through the link, at no additional cost to the visitor.

Third-party advertising and affiliate partners may use tracking technologies where permitted by law and subject to applicable consent requirements.

Commercial relationships do not give partners unrestricted access to our registered users’ personal information.

11. How We Share Information

We may share personal information with trusted service providers where reasonably necessary to operate UK Rookie.

These may include website hosting providers, technical support services, analytics providers, security services and other suppliers acting on our behalf.

We may also disclose information where legally required, to protect our rights or to investigate suspected misuse of the website.

We do not routinely disclose individual survey responses or private account details to media organisations for publication.

12. International Data Transfers

Some third-party service providers may process personal information outside the United Kingdom.

Where personal data is transferred internationally, we take steps to ensure that appropriate legal safeguards are in place where required, such as relevant adequacy regulations or approved contractual safeguards.

You may contact us for further information about applicable safeguards.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal requirements, security needs and the nature of the information.

Account information may be retained while an account remains active and for a reasonable period afterwards where necessary.

Forum contributions may remain visible as part of existing discussions, subject to applicable deletion rights and moderation requirements.

Survey information may be retained for research and historical comparison, with identifiable information deleted or anonymised when no longer required.

Technical logs and analytics information are retained according to the applicable operational settings and retention schedules.

[Before publishing, insert or link to the actual retention periods used for accounts, survey entries, logs and analytics.]

14. Your Data Protection Rights

Under UK data protection law, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your personal information.
Request restriction of certain processing.
Object to processing based on legitimate interests.
Request data portability where applicable.
Withdraw consent where consent is our legal basis.

These rights are subject to applicable legal conditions and exemptions.

You have the right to object to processing based on our legitimate interests.

To exercise your rights, contact us at [insert privacy contact email].

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: https://ico.org.uk

15. Children’s Privacy

UK Rookie publishes general-interest NFL content that may be accessed by younger visitors.

We recognise that children’s personal information requires particular care.

We encourage parents and guardians to supervise children’s use of interactive online services and advise younger users not to share personal information publicly.

Where additional safeguards or parental authorisation are required by law, we will take appropriate steps to comply.

If you believe a child has provided personal information inappropriately, please contact us.

16. Information Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These measures may include website security controls, restricted administrative access, software updates and appropriate account protections.

However, no internet-based service can guarantee absolute security.

17. External Websites

Our articles and community discussions may contain links to third-party websites.

We are not responsible for the privacy practices or content of websites operated by other organisations.

We encourage visitors to review the privacy policies of external services before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, legal obligations or data processing practices.

When changes are made, we will update the date at the top of this page. Where required, we will provide additional notice of material changes.

19. Contact Us

For privacy enquiries, requests relating to personal information or questions about this policy, please contact:

UK Rookie

Website: https://www.ukrookie.com

Email: hello@ukrookie.com

Data controller: UKRookie.com